New Logo

Schwenn Services Adopts a New Logo

Schwenn Services formally known as Schwenn Mechanical or Schwenn Services and Contracting has officially changed their name to Schwenn Services and added the tagline, Mechanical * Electrical to it.

Old logos you might recognize...

Check out our new and improved logo...

WE’RE THE SUPER SUB OF CENTRAL FLORIDA. WE SPECIALIZE IN COMMERCIAL MECHANICAL AND ELECTRICAL CONTRACTING.

Community Corner - Schwenn Sponsors Accelerated Reader

FOR IMMEDIATE RELEASE:

<<5/16/2011>>

CONTACT:

Ms. Jennifer Schwenneker

Director of Marketing

407.895.7550

SCHWENN SERVICES MOTIVATES ROSEMONT STUDENTS TO READ

CONTRACTOR’S SPONSORSHIP ACCELERATES

READING SCORE PERCENTAGES TO MOST IMPROVED IN DISTRICT

 

Orlando, FL (<<5/16/2011>>): Schwenn Services, www.schwennservices.com “the super sub of Central Florida,” specializing in commercial mechanical and electrical contracting, recently sponsored the Accelerated Reader Program for Rosemont Elementary School, a title one school located in Orlando, FL that has been struggling with FCAT scores being below grade level in reading. As a result of the program, reading score percentages significantly increased this year, up 13% in fourth grade and up 4% in fifth grade, contributing to Rosemont being recognized as the most improved school in the Orange County Public School District.

The Accelerated Reader Program was part of the intervention work spearheaded by Patty L. Harrelson, who took over as principal last fall when Rosemont faced the crisis of being three points from an “F” with some fifth-graders who couldn’t read.

“The stakes were high when we got involved and the statistics were alarming,” says Jeff Schwenneker, President of Schwenn Services.

According to a study from the Annie E. Casey Foundation, students who can’t read proficiently by third grade are four times more likely to drop out than their peers. The very lowest performers are six times more likely. Also, struggling charter schools could be forced to close if they earn a grade of “F” from the state for two years in a row.

“As a member of this community, we couldn’t allow this literacy trend to continue when major improvements were within reach,” says Schwenneker.

Harrelson said that positive feedback is incredible motivation for kids who rarely get it. Therefore, Schwenn enthusiastically got involved when called upon and donated incentives, including T-shirts that said “Rosemont Eagles Accelerated Reader 100-point club, considered “the most coveted prize” for participants.

The program’s success was recently featured by the Orlando Sentinel in an article headlined by “Orange School’s Turnaround Shows How it’s Done,” http://www.orlandosentinel.com/news/opinion/views/os-mike-thomas-rosemont-test-scores-020110611,0,7660753.column?page=1

Schwenn is a strong advocate of encouraging companies in the Central Florida community to step up too, to donate time, services and funding. For example, companies can help Rosemont to increase their school letter grade by sponsoring a “Fuel My School” program. Rosemont is currently seeking partners for student uniforms and corporation-sponsored incentives for perfect attendance.

“We were impressed by how motivated these kids were to learn how to read,” says Schwenneker. “It was a privilege to sponsor this important program, as reading comprehension can make or break the course of anybody’s life.”

About Rosemont Elementary School

Rosemont Elementary, located in Orlando, FL is one of 140 elementary schools in Orange County Public School District, www.ocps.com serving over 850 students in pre-kindergarten and kindergarten through 5th grade.

Orange schools represent the region’s largest district and have many high-poverty, diverse schools with low scores. Rosemont Elementary is a title one school with 93% of its student population receiving free or reduced breakfast/lunch.

Rosemont is making great strides to move the needle forward on its Test Rating scores. Calculated by education.com, the score provides an overview of a school’s test performance for a given year, by comparing the school’s state standardized test results to those of other schools in the same state. For Florida, the Test Rating is calculated using a school’s 2010 FCAT results for all subjects tested.

For more information on how you can contribute to the Rosemont Elementary fun-raiser programs and wish list visit: http://www.fuelmyschool.com/grant-a-wish/listings/details.php?shoolid=887

About Schwenn Services

Schwenn Services (formerly Schwenn Mechanical) is the “super sub” of Central Florida providing mechanical and electrical services for a variety of commercial clients.

Building owners, developers, property managers, general contractors and construction management firms throughout the US continually rely on the experts at Schwenn to provide personalized service, on-time delivery and outstanding quality work. They have never missed a deadline.

Unlike other subcontractors, Schwenn thrives on short schedule, high intensity design/build projects and right-sizing jobs in distress.

Often called upon to provide aesthetically-pleasing solutions built to specification, the company’s portfolio encompasses a wide variety of industry success stories, namely with banks, hospitals and health care, industrial, government office buildings, computer IT and clean room facilities, schools, law firms, places of worship, movie theatres, restaurants and high-rise condominium complexes.

Owned and operated since 2003 by two generations of the Schwenneker family, the company is headquartered in Orlando, FL.

For more information on who to contact for new construction or a renovation consultation, please call 407-895-7550 visit: www.schwennservices.com

-end-

Branding Schwenn Services

Re-Branding Schwenn

Schwenn Services recently went through a very intensive re branding process. An outside consultant was brought in to analyze Schwenn Services (Former Schwenn Mechanical) as a business, as well look at how our employees, customers, vendors, and general contractors viewed our company. Mary Maloney, President of Global Brand Equity & Marketing, dug deep and her findings are what laid the foundation for our new brand.

After many intense interviews with Schwenn’s employees, vendors, customers and general contractors a few things have changed:

1.      Name Change: We have formally changed our name from Schwenn Mechanical to Schwenn Services.

2.      Developed a tag line: Mechanical * Electrical

3.      New Logo:

4.      Focus: Decided that we would stick with Commercial mechanical and electrical work and work in the residential field opportunistically.

5.      Elevator pitch: WE’RE THE SUPER SUB OF CENTRAL FLORIDA. WE SPECIALIZE IN COMMERCIAL MECHANICAL AND ELECTRICAL CONTRACTING.

6.      Company Description: Schwenn Services, “the super sub of Central Florida,” specializes in mechanical and electrical contracting for commercial clients, particularly fast-track construction that requires short schedules, high intensity design/build and right-sizing jobs in distress. The company has been family owned and operated for over two decades and prides itself in personalized service and outstanding quality work. They have never missed a deadline. The company’s portfolio encompasses a wide variety of industry success stories and aesthetically pleasing design/build jobs, namely banks, hospitals and health care facilities, government office buildings, schools, law firms, places of worship, movie theatres, restaurants and high-rise condominium complexes.

7.      About Schwenn Services:

Schwenn Services (formerly Schwenn Mechanical) is the “super sub” of Central Florida providing mechanical and electrical services for a variety of commercial clients.

Building owners, developers, property managers, general contractors and construction management firms throughout the US continually rely on the experts at Schwenn to provide personalized service, on-time delivery and outstanding quality work. They have never missed a deadline.

Unlike other subcontractors, Schwenn thrives on short schedule, high intensity design/build projects and right-sizing jobs in distress.

Often called upon to provide aesthetically-pleasing solutions built to specification, the company’s portfolio encompasses a wide variety of industry success stories, namely with banks, hospitals and health care, industrial, government office buildings, computer IT and clean room facilities, schools, law firms, places of worship, movie theatres, restaurants and high-rise condominium complexes.

Owned and operated since 2003 by two generations of the Schwenneker family, the company is headquartered in Orlando, FL.

For more information on who to contact for new construction or a renovation consultation, please call 407-895-7550 visit: www.schwennservices.com

8.      Designed a marketing strategy:

What is a brand?

The inclusive identity (name plus key differentiating thought) of the company, product or service which lets the audience sort it out from the competition. A strong brand elicits an emotional response.

How do you Build a Brand?

Create Distinction

Be Relentlessly Consistent

Become Brand Champions

“Branding From The Inside Out”

Our Approach

1.      Perception Discovery Analysis (PDA) telephone surveys

2.      Key Messaging Handbook

3.      Marketing Strategy & Execution tactics

Goal

1. To baseline customer satisfaction

2. Cull for foundational key messages

3. Gain clarity around buyer preferences

Methodology

1. Inside & outside telephone surveys

2. Assessed key areas of our marketing house: brand, demand generation, measures/metrics, communication, customer loyalty, website

Perception Discovery Analysis Results

1.      The Schwenn name resonates deeply.

2.      Customers gave clear direction on how to/how not to market to them effectively.

3.      Employees overall love working for Schwenn and validate Schwenn has work to be proud of, outstanding stories to tell.

4.      83% of customers are satisfied and are likely to provide outstanding case studies.

5.      The foundation is strong and steady. Schwenn is equipped to scale.

Our Target Audience

1.      Building owners

2.      Developers

3.      Property managers

4.      General contractors

5.      Construction management firms

6.      Engineers

7.      Architects

8.      Non-competing subs (e.g. plumbing contractors)